How to boost impressions on search engine result pages organically? This question will penetrate your mind if you are having a small business or running a startup. Here, content writing comes into existence!
Content writing is an ever-evolving and dynamic sector. It needs utmost attention and ready-to-implement strategies. If you want to grow your business in the least amount of time with a minimum budget, then content marketing is one of the most reliable approaches.
According to the Hubspot report, 70% of experts invest in content marketing and 24% of market analysts are thinking about increasing their investment. As per SEMrush 2019 report, 94% of digital marketing experts used social media channels to share their valuable content.
Image resource: Technavio
The Technavio report reveals that the global market growth of content marketing is expected to increase by USD 269.24 billion from 2020 to 2024. So, you need to focus on the significance of content to create a difference in the digital era.
2021 Content Writing Trends To Skyrocket Your Business
The world of content writing is always changing and evolving, but there are a few trends that you can’t ignore. In this blog post, we’ll discuss the top four trends in content writing to know about. There’s no better way to learn than by hearing from industry experts themselves!
- SEO Friendly Writing
- Concise Piece of Writing
- AI-Powered Content Creation
- Voice Search Content Writing
SEO Friendly Writing
SEO or search engine optimization are creating a buzz in the digital marketing world from its birth. Projecting your ideas through blogs or articles is not enough if you don’t follow any strategy. Therefore, to make your presence in search engine result pages, you have to focus on search engine-organized content. For more valuable insights on customized content creation, hire experienced content developers.
There are a few sections you should keep in your mind while developing your SEO-friendly content.
- Keyword search optimization
- Meta Title & Description
Keyword search optimization
Before giving a vibrating impression to your thoughts, make sure to perform in-depth research for keywords. SEO is nothing without keywords. So, develop a good writing piece with relevant keywords as per your topic. You can use various digital tools to perform insightful keyword research. Incorporate keywords and queries into your write-up and optimize it to hit the screen of users.
Meta Title & Description
Another important aspect of SEO-organized content writing is to focus on meta titles and descriptions. Follow SEO guidelines to write an effective meta title and description of your write-up. Moreover, optimized content demands proper flow for meta titles as well as for description.
If you are a beginner and have no idea how to write meta titles and descriptions with the right character limit, use online tools. You can work effortlessly if you choose to work on WordPress.
Concise Piece of Writing
Concise writing helps to share your thoughts using the fewest words. It is highly recommended as we don’t like to read lengthy articles when we have time limitations.
Sprawling sentences in articles doesn’t help readers to understand the main point of the topic. They have to hunt down your writing to find the key points. Without shifting the audience’s attention to extra verbiage, you can make your write-up easy to absorb with:
- Deleting redundant words
- Removing filler words
- Eliminating Vague nouns
- Using active sentences
Delete redundant words:
Redundancy or redundant words convey the important message but with repeated words. If you want to keep your write-up simple and concise, eliminate the use of redundant words. Doing so will help you to project all information in minimum words.
Remove filler words:
Filler words add no meaning to your sentences. When you propagate your ideas through filler words, you can’t prepare a concise piece of writing. So, try to avoid the use of filler words while improving your writing styles.
Eliminate vague nouns
If the use of a noun doesn’t clear the meaning of your writing, then re-evaluate it. Stop the use of vague nouns if it makes your writing more complex. For example, I am interested in areas of psychology and mind reading. Rewrite as I am interested in psychology and mind reading.
Use active sentences
Minimize the use of passive sentences in your writing. Concise writing doesn’t support the use of passive voice as it makes writing more complicated. So, be wise to use an active tone in your writing that is easy to interpret for readers.
AI-Powered Content Creation
Integrating technologies into content management is another significant move to this sector. It boosts the uniqueness and value of content writing. Technologies such as artificial intelligence accelerate the process of content creation and developing effective digital marketing campaigns.
AI-powered content is computer-generated content creation using natural language processing tools. Once you have decided what you want to write, you can provide instructions to your tool. It generates content based on different parameters by evaluating similar pre-existing content from around the web.
The digital AI-based tools provide plagiarism-free content and support authenticity.
5 most popular AI-copywriting tools are:
Voice Search Content Writing
Optimizing content for voice search is an essential aspect of content development. It is hard to neglect the growing market of voice search. Through view search, you can offer search commands to the internet, an app, or a website.
Current statistics reveal that a huge part of searching is based on voice-based commands. If you are willing to upgrade your business success, you must think about voice-searching.
Your content must optimize for voice searching. It leads to increased online sales. A few tips to follow while writing voice-search content is:
- Focused to write answer-based content
- Use long-tail keywords
- Pay attention to featured snippets
- Create authoritative content
- Leverage local SEO
- For eCommerce sales, optimize product descriptions for voice search
Content plays a huge role in digital marketing strategies. Neglecting the worth of content writing may lead to huge damage to your digital appearance. So, pay attention to content creation adhering to proper guidelines and the latest market trends.
If you are puzzled with any doubt, do let us know for more insights on content development.